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背景

旅游业是欧盟和中国许多城市和区域的主要经济支柱产业之一，具有创造就业机会的高潜力。它是公共收入和当地社区，包括当地居民和中小企业的主要来源之一。然而，旅游业与文化部门同时受到了疫情的严重打击。

欧盟和中国中央政府层面已推出了文旅产业行动计划，以应对绿色和数字转型的挑战、提高复原力（Resilience），并提升全球竞争力。例如，欧盟的绿色和数字 “旅游业转型之路”，和中国国务院印发的《 “十四五”旅游业发展规划》。另一方面，各城市和区域努力制定与当地发展计划相配套的战略，包括基于数据的旅游服务（如管理可持续交通或应对突发状况的数字工具）、可持续的本地产品和消费、能源和资源节约型旅游基础设施，以及创新的 “文化产业”。

此次研讨会是作为欧盟国际城市与区域合作IURC China项目合作专题组工作会议的一部分，旨在分享城市和区域如何实现绿色和数字化转型以及文旅产业的复原力，并讨论中欧合作如何能协助实现上述目标。

会议目标

通过深入的多边讨论，本合作专题研讨会旨在展示可持续旅游业在促进IURC案例城市与地区的经济发展、社会包容和创新方面的挑战和解决方案，并为他们提供达成以下目的平台：

（1）分享可持续旅游业的观点、政策倡议和最佳实践。

（2）在旅游部门的绿色和数字转型和复原力方面，确认潜在的合作项目和利益相关者。

参会人员

（1）IURC China项目中方案例地区

（2）IURC China项目欧方案例城市/区域

日期：

2022年3月4日 北京时间下午4-6时

议程

研讨会后续报道

BACKGROUND

Tourism is one of the major economic sectors in many cities and regions in the EU and China, with high potential for employment generation. It is one of the major sources of public revenue and for local communities, including local residents and SMEs. However, tourism, converging with the culture sector, has been hard-hit by the pandemic.

At the EU and national level, action plans have been launched to overcome the challenges for the green and digital transition, to increase resilience, and to lift global competitiveness. For example, the European Union´s green and digital “Transition Pathway for Tourism”, and China’s innovation-driven 14th Five-Year Tourism Development Plan (2021-2025). On the other hand, cities and regions endeavoured to develop strategies complemented with local development plans in various aspects, including data-based tourism services (e.g. Tools to manage sustainable transport, or exceptional occasions), sustainable local production & consumption, energy and resource-efficient tourism infrastructures, and innovative “cultural industry”.

The webinar is organised as a part of the IURC China thematic cluster working session, aiming to share how cities and regions achieve green and digital transformation and resilience of the tourism & culture sector and discuss how EU-China cooperation can help them to reach the goals.

OBJECTIVES

Through deep multilateral discussion, this thematic webinar seeks to showcase challenges and solutions of sustainable tourism in enhancing economic development, social inclusion and innovation in IURC pilot cities & regions and offer them a framework to:

(1) Share perspectives, policy initiatives, and best practices in sustainable tourism.

(2) Identify potential common projects and relevant stakeholders to address green and digital transition and resilience in the tourism sector.

PARTICIPANTS

This webinar will take place among

(1) stakeholders from IURC China pilot cities and regions in the thematic group of Tourism and Culture;

(2) invited participants from IURC global community.

Register

AGENDA

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