Ancona

Overlooking the Adriatic Sea, Ancona is one of the most important ports in Italy. Its economy is based on port and fishing activities, industry, trade, and services. The city was finalist for Italy’s Capital of Culture 2022, highlighting its goal of boosting culture and tourism as economic engines for development.  

Ancona is particularly interested in promoting tourism through positioning and branding strategies. The city seeks to promote urban renewal with projects linked to port and city integration and neighbourhood’s rehabilitation. 

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Paired with: Guanajuato