Tourism diversification guidelines from Genoa & Mar Del Plata

Genoa and Mar del Plata exchange best practices on Tourism and Culture, to develop an action plan to achieve balanced and sustainable tourism, while meeting the needs of local communities. Mar del Plata’s strategy is focused on attracting tourism during the whole year, not only the summer season, while Genoa seeks to diversify tourists’ profiles. As a result, the pairing built a series of guidelines to share their learnings with other cities facing similar challenges.