Educational campaigns strategies for schools and kindergartens. Action Plan- Essen and Fortaleza

Incentives should be created for children to learn and live waste prevention and recycling
through competitions and rewards. Incorporating playful activities, related to specific environmental-themed holidays for example, is also a way to capture children’s attention. Furthermore, it is important to measure the impact of initiatives to assess their effectiveness and make necessary
adjustments, ensuring that children develop ecological awareness from an early age and
become advocates for good environmental practices.