Case Study Genoa-Mar del Plata

Genoa and Mar del Plata are exchanging knowledge and best practices on Tourism and Culture, to develop an action plan to promote sustainable, balanced, and diversified tourism, while meeting the needs of local communities. The pairing designed tourism diversification strategies to reach this objective, in the framework of the IURC Latin America programme. The pairing built a series of guidelines to share their learnings with other cities facing similar challenges. Find the tourism diversification guidelines here: https://www.iurc.eu/wp-content/uploads/2023/06/guidelines-Genoa-MDP-2.pdf